Most agency courses cost $2K and give you a Notion template. We put ours on YouTube. For free. Six playlists. Forty-plus podcast episodes. Built to binge like a course: → Growing Your Agency→ Agency Owner Mindset→ Leadership & Operations→ Business Development→ Agency Financials→ Valuation & Exit Pick one. Start anywhere. YouTube channel here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for...
5 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Your margin has six levers. Most don't have owners. – Here's each one, who should own it, and what to fix by Friday. 📺 We organized our best finance episodes into one playlist. Eight videos. All applicable immediately. - Profit, cash, margins, working capital, and more - all in one place. Watch in order or jump to what you need. We made this to be useful, and so you'd actually use...
9 days ago • 1 min read
We're on Instagram and TikTok now. Short stuff. Tactical. Made to binge and immediately apply. If you're already on there, follow us.If you like what we're doing, share it. That's the whole ask. 📸 Come hang on Instagram! 📱 Come hang on TikTok! Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses. Thanks for being a...
12 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind A proof library has three parts: case studies, artifacts, and active references. – Here's how to build each one, organize them so your team actually uses them, and capture them before the details fade. 📋 Building AgencyHabits is a team sport. We're almost at the halfway mark. For those who already filled it out and marked interest in a 1:1 with Peter, invites are coming. For those...
16 days ago • 1 min read
A slightly different newsletter this week. One ask. We just crossed 50 responses on our AgencyHabits survey - thank you to everyone who's filled it out so far. But we need more. Our internal goal is 200 responses. That's the number where the data stops being anecdotal and starts being something we can actually act on. Your responses are already shaping what we do. They go straight into our Podcast Topics Bank. They're a big reason we launched on Instagram and TikTok. They help us figure out...
19 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Good doctors are patient-centric, not patient-pleasing. – The same applies to agencies. Here's how to shift from inside-out to outside-in across five dimensions of your business. 📋 You're shaping what we build next. We've read every response so far. Ivona and the team have already jotted down summer podcast topics based on what you've shared. And, we're also expanding into new...
23 days ago • 1 min read
The profitability killer nobody talks about: engagement design. Unclear responsibilities. Overcomplicated planning. Meetings that could've been emails. All of it eats into margin before the real work even starts. This 8-min lesson covers how to structure projects that actually protect profitability. 🎧 Full episode here. (And wherever you get your podcast.) Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a...
26 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Call it the antidote to AI fatigue. – Everyone's asking what's changing because of AI. We asked what won't. Six things that will still matter in ten years, and why building strategy around them beats chasing a moving target. 📋 40+ founders in. 1:1 slots gone. Operator Pack still yours.We're planning the next year of AgencyHabits and want it grounded in your reality. Takes about 5...
30 days ago • 1 min read
The riskiest agency isn't always the one making bold bets. Sometimes it's the one doing exactly what worked five years ago. Same positioning. Same services. Same team. Same playbook. Episode 39 is about what happens when an agency reaches equilibrium, and how founders can break through it with a new market thesis, strategy, and vision for the future. 🎧 Full episode here. (And wherever you get your podcast.) Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio...
about 1 month ago • 1 min read