We get asked: "Where should I start?" Now there's an answer. We built a 5-episode playlist for anyone new to AgencyHabits. Origin story, profit math, scaling past $2M, exiting without selling, and how we evaluate acquisitions. Start Here playlist. More playlists coming soon: growth, financials, operations, mindset. Hit subscribe if you want them when they drop. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits,...
5 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Keeping someone who no longer fits isn't loyalty. – On the hardest part of building the next version of your agency: accepting that some of the team, maybe even you, might need to change. We're on Instagram and TikTok now. More frameworks, shorter format. If you'd rather scroll than read, we get it. 👉 Instagram | TikTok Who We're Partnering With 🤝 According to the survey, lead gen...
9 days ago • 1 min read
Five dimensions of ICP: Firmographics: Who the business is structurally Buying triggers: When they're ready to decide Success definition: What they're actually trying to achieve Buying committee: Who makes the call Disqualifiers: Who you won't work with Most agencies define one. Maybe two. Episode 33 walks through all five. Then test yours with the Foundation app, for free, in under 60 seconds. Watch the full episode here. Test your ICP with the Foundation App. Who are we? Hi, we're Peter and...
12 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Raising your prices won't fix your agency. – Changing what you're selling will. Most agencies price on execution while thinking they price on expertise. This post walks through how to restructure the offer so higher rates actually stick. 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Want in? Fill out the survey here. (We're...
16 days ago • 1 min read
Under $1M, you're trapped in two ways at once. Not enough opportunities coming in. Not enough capacity to handle them if they did. Each problem blocks the other. Episode 41 breaks down the math to work backwards from $1M, and the five paths agencies actually use to get there. It took us five years. Hopefully this helps you do it faster. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run...
19 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Next round goes out next week. Want in?Fill out the survey here. Sei-Wook was on the Agency Profit Podcast with Marcel from Parakeeto. - They covered long holds, team bets, and why extraction kills durability. Definitely worth a listen. 👉 Full episode here. Who We're Partnering...
23 days ago • 1 min read
If you watched Episode 32 on scaling biz dev beyond the founder, this is the sequel. Same five functions. Different question: where should the money actually go? Gross margin sets the ceiling. Account growth comes first. Outbound comes last. Most founders get this backwards. Episode 40 walks through the order, and a practical exercise to audit your current spend. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...
26 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind More money, more problems. That's the agency business. – Garrett Mehrguth shares where to reinvest your EBITDA - offerings, retention, customer marketing - and why the AI shortcut doesn't exist yet. 📋73 responses in. Here's what's emerging:→ #1 priority: Business development→ #2: Finance and cash flow→ Biggest pain points: Talent, lead gen, visibility→ How you find tools: Peer...
30 days ago • 1 min read
Most agency courses cost $2K and give you a Notion template. We put ours on YouTube. For free. Six playlists. Forty-plus podcast episodes. Built to binge like a course: → Growing Your Agency→ Agency Owner Mindset→ Leadership & Operations→ Business Development→ Agency Financials→ Valuation & Exit Pick one. Start anywhere. YouTube channel here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for...
about 1 month ago • 1 min read