In this week's AgencyHabits Podcast, Peter and Sei-Wook break down the different layers of agency employee compensation: base salary, benefits, bonuses, variable comp, and equity. What ties it together is this: comp isn't just about paying people well. It's about designing a system that's intentional, sustainable, and aligned with what your business can actually afford. They cover why asking other agency owners "what do you pay for X role?" is mostly useless, why equity as a retention tool...
6 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Peter’s book, The Holdco Guide, is live. It is a practical field guide for founders and operators deciding what to do with profits, ownership, and long-term growth. If you are: A founder who has built a profitable business and feels “past the first act” An agency owner exploring multi-business ownership An operator transitioning into an investor or allocator mindset A leader...
11 days ago • 1 min read
In this week’s AgencyHabits Podcast, Peter and Sei-Wook walk through an “annual checkup” for agencies - a preventative look at the core systems that determine long-term health. They cover nine markers, but what ties them together is this idea:healthy agencies don’t wait for symptoms of poor health. Some of the areas they cover: Positioning clarity Client fit and retention Revenue stability and concentration Pricing confidence and margin pressure Business development sustainability Delivery...
13 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 60 agency leaders signed up for our second-ever AgencyHabits Knowledge Share, and that number tells us something:There’s real hunger for honest conversations about running and growing a healthy agency.This time, we went deep on positioning: not just how to describe what you do, but how to make it stick.🎥 Watch the full recording📂 Grab the slidesInside, you’ll learn: The 4...
18 days ago • 2 min read
In this week’s AgencyHabits Podcast, Peter and Sei-Wook talk about the moment agencies move from single projects to multi-workstream accounts, and how easily that transition gets underestimated. What they describe shows up as: PMs constantly context-switching Account leads stretched too thin Clients feeling friction even when work quality is high Teams burning out without a clear reason why If your agency is adding services, deepening retainers, or feeling stretched in ways that are hard to...
20 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind How Agencies Should Think About and Manage Risk - This piece breaks down the 9 risks we see inside agencies before things go sideways, and how to get ahead of them while you still can. Start your year right - On Jan 14, we’re bringing together agency founders, builders, and operators for a FREE Knowledge Share. It is a 60-minute live session of honest insights and shared...
25 days ago • 1 min read
Most agency profitability problems don’t come from bad clients. They come from small, compounding decisions inside otherwise “good” engagements. In this week’s AgencyHabits Podcast, Peter and Sei-Wook break down the six levers that determine whether client work is profitable or quietly bleeding margin, across fixed-fee projects, retainers, and hybrid models. This episode is about fundamentals. The mechanics that decide outcomes long before finance ever looks at the numbers. Here’s what’s...
27 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 50 reasons your agency isn’t growing. - Most aren’t about clients or the market. They’re about you. This read will sting...in a good way. Read to start the year right. A small holiday gift from our team - We’re hosting the next AgencyHabits Knowledge Share on January 14th and bringing together agency founders, builders, and operators. If you want access to value-packed, curated...
about 1 month ago • 1 min read
As the New Year approaches, a lot of agency founders focus on what they’re going to change. New goals. New strategies. New initiatives. But before any of that, there’s a more foundational question worth asking:Who are you learning from? In this week’s AgencyHabits Podcast, Peter and Sei-Wook talk about why learning from other agency owners has been one of the biggest accelerators in their journey, and why perspective often matters more than playbooks. Here’s what’s inside: Why early isolation...
about 1 month ago • 1 min read