Under $1M, you're trapped in two ways at once. Not enough opportunities coming in. Not enough capacity to handle them if they did. Each problem blocks the other. Episode 41 breaks down the math to work backwards from $1M, and the five paths agencies actually use to get there. It took us five years. Hopefully this helps you do it faster. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run...
5 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Next round goes out next week. Want in?Fill out the survey here. Sei-Wook was on the Agency Profit Podcast with Marcel from Parakeeto. - They covered long holds, team bets, and why extraction kills durability. Definitely worth a listen. 👉 Full episode here. Who We're Partnering...
9 days ago • 1 min read
If you watched Episode 32 on scaling biz dev beyond the founder, this is the sequel. Same five functions. Different question: where should the money actually go? Gross margin sets the ceiling. Account growth comes first. Outbound comes last. Most founders get this backwards. Episode 40 walks through the order, and a practical exercise to audit your current spend. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...
12 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind More money, more problems. That's the agency business. – Garrett Mehrguth shares where to reinvest your EBITDA - offerings, retention, customer marketing - and why the AI shortcut doesn't exist yet. 📋73 responses in. Here's what's emerging:→ #1 priority: Business development→ #2: Finance and cash flow→ Biggest pain points: Talent, lead gen, visibility→ How you find tools: Peer...
16 days ago • 1 min read
Most agency courses cost $2K and give you a Notion template. We put ours on YouTube. For free. Six playlists. Forty-plus podcast episodes. Built to binge like a course: → Growing Your Agency→ Agency Owner Mindset→ Leadership & Operations→ Business Development→ Agency Financials→ Valuation & Exit Pick one. Start anywhere. YouTube channel here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for...
19 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Your margin has six levers. Most don't have owners. – Here's each one, who should own it, and what to fix by Friday. 📺 We organized our best finance episodes into one playlist. Eight videos. All applicable immediately. - Profit, cash, margins, working capital, and more - all in one place. Watch in order or jump to what you need. We made this to be useful, and so you'd actually use...
23 days ago • 1 min read
We're on Instagram and TikTok now. Short stuff. Tactical. Made to binge and immediately apply. If you're already on there, follow us.If you like what we're doing, share it. That's the whole ask. 📸 Come hang on Instagram! 📱 Come hang on TikTok! Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses. Thanks for being a...
26 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind A proof library has three parts: case studies, artifacts, and active references. – Here's how to build each one, organize them so your team actually uses them, and capture them before the details fade. 📋 Building AgencyHabits is a team sport. We're almost at the halfway mark. For those who already filled it out and marked interest in a 1:1 with Peter, invites are coming. For those...
30 days ago • 1 min read
A slightly different newsletter this week. One ask. We just crossed 50 responses on our AgencyHabits survey - thank you to everyone who's filled it out so far. But we need more. Our internal goal is 200 responses. That's the number where the data stops being anecdotal and starts being something we can actually act on. Your responses are already shaping what we do. They go straight into our Podcast Topics Bank. They're a big reason we launched on Instagram and TikTok. They help us figure out...
about 1 month ago • 1 min read