This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Profitable projects, unprofitable agency? – How to pull the 6 levers that impact margins, from staffing to scope management to AI. "We're specializing"...but every deal is still bespoke. - David Hoos on why most agencies think they're growing vertically but their behavior says otherwise. Margins and growth direction both start with the same foundation: knowing exactly who you...
7 days ago • 1 min read
In this week's AgencyHabits Podcast, Peter and Sei-Wook introduce the concept of engagement yield: the idea that every client engagement should generate returns far beyond the invoice. Revenue is obvious. You agree on scope, you deliver, you get paid. But the best agencies extract much more from every engagement, and that's what compounds over time. They break it down into four components: Proof: Case studies, testimonials, portfolio assets. The stuff that makes the next sale easier....
10 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Outbound didn't fail you. Your foundation did. – Why most agencies jump to marketing too early, and the two high-leverage areas to fix first. "Feedback loses value when it's delayed." - That's why Danny Gavin runs quarterly CSATs, not annual surveys. He shared the system behind his team's 100% score (and why process matters more than the number). Note: we'll be diving deeper into...
14 days ago • 1 min read
In this week's AgencyHabits Podcast, Sei-Wook interviews Peter about his new book, The HoldCo Guide: How Entrepreneurs Structure and Build a Holding Company That Lasts. What started as notes from conversations with other founders turned into a 20,000+ word manual on a topic that didn't have a clear resource: how holding companies actually work. The book covers the spectrum from capital allocator holdcos (think Berkshire Hathaway - buying great businesses and letting them run) to operational...
17 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Scaling Your Agency Beyond $2M - Why the same hustle that got you here won't get you there, and the five systems that actually create breathing room. Your ICP is probably too broad. Let's fix it, live.Join us for our free monthly Knowledge Share where we're going deeper on agency foundations. Bring your current ICP and get real-time feedback and problem-solving on the spot.📅...
21 days ago • 1 min read
In this week's AgencyHabits Podcast, Peter and Sei-Wook break down the different layers of agency employee compensation: base salary, benefits, bonuses, variable comp, and equity. What ties it together is this: comp isn't just about paying people well. It's about designing a system that's intentional, sustainable, and aligned with what your business can actually afford. They cover why asking other agency owners "what do you pay for X role?" is mostly useless, why equity as a retention tool...
24 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Peter’s book, The Holdco Guide, is live. It is a practical field guide for founders and operators deciding what to do with profits, ownership, and long-term growth. If you are: A founder who has built a profitable business and feels “past the first act” An agency owner exploring multi-business ownership An operator transitioning into an investor or allocator mindset A leader...
28 days ago • 1 min read
In this week’s AgencyHabits Podcast, Peter and Sei-Wook walk through an “annual checkup” for agencies - a preventative look at the core systems that determine long-term health. They cover nine markers, but what ties them together is this idea:healthy agencies don’t wait for symptoms of poor health. Some of the areas they cover: Positioning clarity Client fit and retention Revenue stability and concentration Pricing confidence and margin pressure Business development sustainability Delivery...
about 1 month ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 60 agency leaders signed up for our second-ever AgencyHabits Knowledge Share, and that number tells us something:There’s real hunger for honest conversations about running and growing a healthy agency.This time, we went deep on positioning: not just how to describe what you do, but how to make it stick.🎥 Watch the full recording📂 Grab the slidesInside, you’ll learn: The 4...
about 1 month ago • 2 min read