In this week's AgencyHabits Podcast, Peter and Sei-Wook break down ICP in detail: five dimensions most agencies never define. Why? Because the uncomfortable truth is: every bad client you've ever had came through your sales process. Nobody snuck in overnight. You made a deliberate choice to bring them on, usually because they had money and needed something done. That felt good enough. A real ICP helps you avoid those poor-fit clients. It also shortens sales cycles, improves delivery, and...
5 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Our fourth AgencyHabits Knowledge Share brought together agency founders, operators, and consultants for a conversation that sounds simple on the surface, but goes deeper than most agencies ever bother to go: your ecosystem. Not your positioning. Not your service offering. The actual world where your name comes up. 🎥 Watch the full recording📂 Grab the slides✍️ Dale Bertrand's...
10 days ago • 1 min read
In this week’s AgencyHabits Podcast, Peter and Sei-Wook break down one of the hardest transitions in an agency: scaling business development beyond the founder. The core insight: business development isn’t one function. It’s five. Most founders don’t realize this because they’ve been doing all five themselves. That’s why hiring “a salesperson” usually fails. They break it down into five functions: Marketing & awareness: Content, events, PR. Everything that makes your agency top-of-mind when a...
12 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Most agencies can tell you what they do. Far fewer can tell you where they're known. - A breakdown of the three ecosystem types, and how to diagnose which one you're actually in. "You can't calculate gross margin without accrual accounting. It's impossible." - Sam Shepler breaks down the most common financial blind spot in creative agencies doing $1M+. Not sure which ecosystem...
17 days ago • 1 min read
In this week's AgencyHabits Podcast, Peter and Sei-Wook break down service offering. Not your services page, not your capabilities list, but the structure of how a client actually engages with you. Here's the test: when a prospect says yes, what are they buying? What does month one look like? Month 12? Most agencies can't answer that clearly. They describe what they're capable of, but not the shape of the engagement. The episode covers the four pieces of a strong service offering: Entry offer...
19 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind If "done" means something different on every Slack thread... – The tell-tale signs of quality inconsistency and a 5-step framework for building predictable excellence. You're betting your pipeline on a three-way coincidence. - Chris DuBois breaks down why referrals don't come from great work, they come from your client's calendar. Quality systems and referral pipelines both depend...
23 days ago • 1 min read
In this week's AgencyHabits Podcast, Peter and Sei-Wook go deep on working capital: the timing gap between when you pay your team and when clients pay you. The core insight: two agencies can have identical revenue and identical margins, but completely different financial realities. One has $300K in cash. The other has $300K in receivables. Same P&L. Very different stability. They cover: Why moving upstream to enterprise clients (net 60, net 90 terms) can create a liquidity crisis disguised as...
26 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "Intelligence tools paired with smaller teams are enabling a new way of working." – What Jack Dorsey's memo reveals about the three layers of AI impact most leaders aren't thinking about yet. DIY, DWY, DFY: mapped to margin. - A practical framework for designing agency services that meet clients where they are without sacrificing profitability. What We're Talking About If your...
about 1 month ago • 1 min read
In this week's AgencyHabits Podcast, Peter and Sei-Wook break down leadership offsites: what they're actually for, how to structure them, and what they learned from running them quarterly for over seven years. The core insight: a leadership offsite isn't another meeting. It's an investment in alignment. The conversations that don't happen during the normal course of work - the hard decisions, the tensions that linger, the things everyone avoids -that's what offsites are for. They share the...
about 1 month ago • 1 min read