Six months after a great project, you're trying to cobble together a case study. You don't remember the details. The client contact has moved on. The metrics are buried somewhere. Sound familiar? Episode 37 covers the fix: three components of proof, when to capture them, and habits that make it easier - debriefs, QBRs, quarterly proof sprints, and who should own it. 👀 Watch on YouTube here. 🎧 Or listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio...
5 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind In 2025, the fastest agencies grew 34%. The slowest shrank 15%. That's a 49-point gap. - Nicholas Petroski and the Promethean Research team just published the 2026 Digital Agency Growth Guide. It's free, and built on 10+ years of research. We're halfway through the year. Do you know where you're at, and where you're headed? - Our FREE Annual Goal Setting Checklist works just as...
9 days ago • 1 min read
Everyone's asking what's going to change because of AI. Peter and Sei-Wook asked a different question: What isn't going to change in the next 10 years? Episode 36 is about the things that stay stable, and why you can build a strategy around them. 👀 Watch on YouTube here. 🎧 Or listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our...
12 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Wise stopped being a transfer service. Domino's admitted their pizza was bad. What's your agency (or your client) becoming? – Jack Bleakley on rebrands that rewrote what a business could becom, and why strategic repositioning matters more now than ever. Relevant experience. Price. Client roster. Referral source. That's the hierarchy. - Peter Kang breaks down what actually leads to...
16 days ago • 1 min read
Agencies tell clients to talk to their customers... ...then they go back to their own business and skip the exercise entirely. Episode 40 is about flipping the lens: from agency-centric to client-centric. And not just in your marketing. In your pricing, your service design, how your team talks about the work. The trap: when your client is a blob, you're forced to be agency-centric by default. There's no outside to orient toward. 👀 Watch on YouTube here. Who are we? Hi, we're Peter and...
19 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind But first, a quick note from Ivona:I wanted to personally thank everyone who came out to the AgencyHabits London meetup.There’s something really refreshing about getting agency people in a room together without an agenda beyond: learn, share, connect.Loved hearing what everyone’s working through right now - from growth and positioning to hiring, delivery, and the weirdness of...
23 days ago • 1 min read
Four questions your positioning needs to answer: Category: What do buyers instantly understand you as? Wedge: What gets you in the door? Provable differentiators: What's actually different (and provable)? Why now: What creates urgency? Episode 39 walks through all four, and why most agency positioning fails at step one. 🎧 Listen to the episode here. Also: we're in London today. Join us at Heist Bank from 6PM. Happy to talk positioning in person. Or anything else. 🇬🇧 Last chance to RSVP. Who...
26 days ago • 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "Start paying yourself a sales commission right now." – Sounds weird. But Tyler Pigott explains why your business needs to get used to the expense before you hire someone else to close deals. Choosing a lane is easy. Staying in it when a warm, off-track lead arrives is the real test. – Why waffling between specialist and generalist is the most dangerous place to be. 🇬🇧 London...
30 days ago • 1 min read
Marketing isn't a slot machine. You don't put in coins and get leads. Episode 15 breaks down how agencies should actually think about it: long-term, consistent, experimental. One line that stuck: "It's like exercise. You won't see results overnight. You put in the reps, and six to twelve months later, it compounds." Part of that? Showing up. Hosting things. Meeting people in person. We're in London on May 19th. Heist Bank. 6PM. No agenda. Just agency folks, drinks, and real conversation. Come...
about 1 month ago • 1 min read